Digital Strategy - Transform Vs Enhance
There has been lot of conversation in the marketplace related to digital transformation. Most of the enterprises have some level of technology transformations currently either in-flight or built to support customer needs. There is a continuous pressure to evolve more digitally and align with technology trends as new competition emerges in the marketplace with lower barriers of entry and focus on solving a unique problem for customers. It is increasingly becoming important for all firms to evolve from digital on the side lines to build as core to survive pro. As they think through the journey of digital maturity, the first key decision is to build a digital strategy and what should it look like? Should the strategy be a large scale transformation or make incremental digital shifts to the business. Measure to make sure these initiatives lead to more profound changes to the main business or improve customer engagement to help architect how the business or your firm makes money, the