Pratyush Nutalapati

Building a mobile app can be a great way to engage with customers and provide them with a convenient and personalized experience. However, it's important to consider the costs and resources required to build and maintain a mobile app before deciding to move forward. Here are a few factors to consider when determining if building a mobile app is the right move for your business: 1. Audience : Consider your target audience and whether they are likely to use a mobile app. If the majority of your customers are mobile users, then a mobile app can be a great way to reach them. 2. User Experience : If a mobile app can provide a better user experience than a mobile website, then it's worth considering building one. For example, if your app requires frequent usage or offline functionality, then a mobile app would be more suitable than a mobile website. 3. Branding : A mobile app can be a powerful tool for building brand awareness and loyalty. If your business is looking to establish a s...

The route to market can be challenging if you are planning to launch a new product and want to assess the feasibility.  Sharing my approach to help you maximize the value of a portfolio or proeucts identified through a combination of analysis and research to drive the phased approach to go-to market.   #1 Market Landscape Assessmen t Start with initial research on the overall size, market trends, etc., for the local and global market. Consider options for application spaces that are critical for successful launch such as Personal Care, automation, Industrial & Institutional, etc. As part of this also learn what is the  pricing strategy applied if there are any competitors in the space and their perceived value. #2 Market & Customer Research Immersion Build a view based on the review of market opportunity and create insights stemming from primary and secondary research. Identify an application space that emerges as a clear leader with promising su...