Building a strategy for new market entry
The route to market can be challenging if you are planning to launch a new product and want to assess the feasibility. Sharing my approach to help you maximize the value of a portfolio or proeucts identified through a combination of analysis and research to drive the phased approach to go-to market. #1 Market Landscape Assessmen t Start with initial research on the overall size, market trends, etc., for the local and global market. Consider options for application spaces that are critical for successful launch such as Personal Care, automation, Industrial & Institutional, etc. As part of this also learn what is the pricing strategy applied if there are any competitors in the space and their perceived value. #2 Market & Customer Research Immersion Build a view based on the review of market opportunity and create insights stemming from primary and secondary research. Identify an application space that emerges as a clear leader with promising sub-applications