Digital Marketing in the age of customer
Before we go deeper into the concept that has been bouncing off the bill boards, it is important to define a baseline of what is Digital Marketing? “Digital Marketing leverages digital media or electronic devices to provide an experience that influences a desired segment of audience to take an action to help brand awareness or sale”
It’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad of scenarios. Digital is one of the channels where customer has many options and decides when to engage. It is critical for marketing teams to be able to connect to customer in context and create an engaging digital experience. The digital threads of big data and attribution allow us to build multi-faceted, measurable, and flexible plans that have the ability to adjust to the co-variability of business priorities and customer preferences. Digital is definitely measurable and data informed marketing is essential in today's environment. 50 billion internet connected devices by 2020 (Ericsson) - that's a lot of digital!
Key to digital marketing is to keep it simple and teach customers something so they consider your online channel as a valuable resource not just a company pushing product. Strategic use of the right mix of digital channels – apps, social media, blogs or websites – can help brands to grow by increasing frequency of purchase, weight of purchase, usage and consumer spend.
Modern Marketing naturally focuses on the customer and recently seen more focus on use of Customer Personas to help here as part of Customer Experience Management.
It’s up to Digital Marketers to understand the customer journey, customer expectations and desired outcomes from a myriad of scenarios. Digital is one of the channels where customer has many options and decides when to engage. It is critical for marketing teams to be able to connect to customer in context and create an engaging digital experience. The digital threads of big data and attribution allow us to build multi-faceted, measurable, and flexible plans that have the ability to adjust to the co-variability of business priorities and customer preferences. Digital is definitely measurable and data informed marketing is essential in today's environment. 50 billion internet connected devices by 2020 (Ericsson) - that's a lot of digital!
Key to digital marketing is to keep it simple and teach customers something so they consider your online channel as a valuable resource not just a company pushing product. Strategic use of the right mix of digital channels – apps, social media, blogs or websites – can help brands to grow by increasing frequency of purchase, weight of purchase, usage and consumer spend.
Modern Marketing naturally focuses on the customer and recently seen more focus on use of Customer Personas to help here as part of Customer Experience Management.
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