Social Media Maturity

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space gray iPhone 6 with Facebook log-in display near Social Media scrabble tiles
Based on my understanding of the social media created an evolving maturity model - Where is your organization now ?

Phase I Presence
Social Media Presence
These organizations monitor conversations for brand references and feedback.

Phase II Engagement
Active Chatter
Engage with customers to influence brand perception and buying decisions

Phase III Learn
Social Analytics
Monitor and analyze diverse social media interactions

Phase IV Insight
Empower Marketing to Act
Targeted insights to marketing stakeholders to create hyper-context driven campaigns and help with marketing automation

Phase V Optimize
Insights to Optimize
Embed insights to optimize the business processes or operations

Any thoughts on making this more comprehensive leave a comment.

Comments

Sravani Polamraju said…
Good one. According to my knowledge, I am in fifth stage of implementing a small scale business idea for a friend of mine.
Looking forward for a case study model of the stages mentioned above , so that I can correlate it in a broader perspective.
February 14, 2019 at 5:31 PM
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